To prepare for a talk about the changing roles of designers and developers, given at HOW Interactive a few months back, I interviewed 20+ web shops. Validated by my own experience, I found that many of them faced challenges fitting responsive design into their workflow , and the role of most web designers had changed to include coding in some form or another. At least half of the designers knew HTML and CSS well but wanted a more visual way to get at it. Well, a new generation of visual responsive design tools has arrived. These responsive design tools are for anyone who understands HTML and CSS (or is willing to learn) and wants to visually design a responsive website — and have code to show for it. Some of the newest and most notable visual responsive website builders are Webflow, Adobe Edge Reflow CC and Macaw. Yes, a million others are out there, including Squarespace, FROONT and Easel, but we’ll focus on a few in this article. My intention isn’t to champion these tools, but rather to familiarize you with them and discuss their strengths and weaknesses.
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